K-12 hits the big screen in B.C.

BURNABY — K-12 education support workers will be featured on movie theatre screens in Cineplex theatres throughout B.C. starting on Friday, June 29, thanks to an animated spot promoting the important services they provide.

The 30-second animation features “Rachel” and some of the CUPE members she comes into contact with throughout her day at school. Featured CUPE workers include an education assistant, custodian, clerical worker, trades person and bus driver, who along with other education support workers, make great schools possible.

“It’s been tough for our members who have faced cuts over sixteen years of BC Liberal government,” said K-12 Presidents Council President Warren Williams. “This campaign will help build public understanding of the services our members provide and their importance to students in public education.”

The K-12 Presidents’ Council represents 57 CUPE locals in school districts across British Columbia. CUPE represents more than 27,000 education workers including: Education Assistants, School Secretaries, Caretakers, First Nations Support Workers, IT Workers, Strong Start Facilitators, Trades and Maintenances Workers and Bus Drivers.

K-12 Cineplex Schedule June 29 to July 5